A loose collection of projects that didn’t earn their own case study but are worth a look.

Some shipped to millions of people. Some are experiments. All of them taught me something.

Communications Platform

Scope

Platform expansion

Surface

Square’s Internal platform

Description

Square’s outbound messaging platform was powerful but bare. Two channels, a handful of formats, and not enough surface area for product teams to switch off the tools they already had. I worked closely with product teams to expand the system to fit their needs — new formats, new channels, workflows improvements for content & localization using AI, until it became the default for product teams across Square.

300M+

In-product messages delivered monthly

+10%

Average conversion lift across product teams using the platform — equating to ~$50M GPV growth per month.

5x

Reduction in customer inbox noise — from 10+ marketing emails per day to ~2 per week.

Agentic Sales Platform

Scope

AI-driven sales workflows

Surface

Square’s sales team tooling

Description

Sales teams move fast, but their tools don’t. Reps were switching between systems, manually sourcing leads, building quotes from scratch, and losing time to steps that shouldn’t require a human. I designed an agentic platform to collapse that friction, starting with three workflows: an AI chat assistant to prospect and route inbound leads, a conversational quote generator that drafts, validates, and submits for approval, and a lead sourcing tool that searches, filters, and enriches results automatically. One surface. Every workflow.